Soap Operas Get Serious
2010 May 3
Filming "The Team" in Kenya
A Boston Globe article speaks to the use of soap operas around the world for “edutainment” –using the popularity of entertainment media to provide information and change attitudes. SFCG is mentioned for its work to alleviate conflict and change minds through its soap opera series, The Team:
“To mitigate ethnic tension and fight corruption in Africa, the conflict-resolution organization Search for Common Ground has created a soap opera franchise called ”The Team” about the trials of an ethnically and religiously diverse professional soccer club. Locally produced versions in Kenya, Cote d’Ivoire, and Morocco have proved popular — nearly a quarter of Moroccans watch it.”
Read the full article here.
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